Squarespace Now Supports WebP Images – Here’s Why That Matters

Squarespace logo, WebP illustration, squarespace supporting WebP

Squarespace has recently rolled out support for WebP images. This is a long-awaited feature that’s going to make life a lot easier for designers, developers, and anyone looking to improve their website’s performance. The platform can now automatically convert images to WebP, offering a faster, more efficient experience across your site.

In this post, we’ll break down what WebP is, why it’s a big deal, and how this native Squarespace feature can benefit your site, from faster loading speeds to better SEO.

What is WebP?

WebP is a next-generation image format developed by Google that provides superior compression compared to traditional formats like JPEG and PNG. In simple terms: WebP images are smaller in file size without sacrificing quality.

How it compares to other formats:

  • WebP images can be up to 30% smaller than JPEGs

  • They support transparency like PNGs, but at a fraction of the size

  • They still maintain crisp detail and colour

Smaller images mean quicker loading pages. That’s a win across the board.

Why is WebP Support a Big Deal for Squarespace Users?

Until now, Squarespace never supported WebP images which often resulted in you relying on external tools to convert and compress your images before uploading, or use third-party scripts. That extra step was often blocker for many site owners and would often get left.

This new feature means Squarespace now does the hard work for you. Once enabled, the platform will automatically convert images into WebP format and serve them to supported browsers.

1. Faster Load Times

Page speed is a major ranking factor for Google and a key part of user experience. Lightweight WebP images reduce load times, especially on image-heavy pages.

2. Better SEO

Google loves fast websites. Faster-loading pages with optimised images can improve your site’s Core Web Vitals, giving you a better shot at climbing the search rankings.

3. Improved Mobile Experience

WebP’s efficiency is especially useful on mobile networks, where connection speeds can vary. Lighter images mean quicker load times for users on the go.

4. No Extra Work

Since the process is automatic, you don’t need to manually convert or optimise your images before uploading. That’s one less tool and one less task in your workflow.

How to Enable WebP Image Conversion in Squarespace

It is really simple to active this within your settings, all you need to do is go to

Settings > Website > Image Settings > Enable

You can also search Image Settings in the search bar to easily find it.

Easy as that. Now your website will display optimised images and improve overall load time.

A Welcome Boost for Squarespace Sites

As a web designer working with Squarespace daily, this update is a game-changer. It helps bridge the gap between ease of use and technical performance. That is something that’s always been a bit tricky to balance on no-code platforms.

Whether you’re running a portfolio, online shop, or a business website, enabling WebP support is a quick win that can make your site feel faster, sharper, and more professional.

 

Want help optimising your Squarespace site? Get in touch today.

I design and build fast, modern Squarespace websites that look great and get your business noticed. If you’re in need of a website refresh or looking to create new site, get in touch to find out how I can help.

Aidan Smith

This article was written by Aidan Smith, the designer behind Draft. I help ambitious businesses build bold brands and beautiful Squarespace websites that actually work. From strategy to styling, I’m all about making design feel clear, purposeful and completely tailored to you.

https://www.designbydraft.com
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