Amplified Brands
Amplified Brands are an E-commerce consultant specialist all about amplifying brands online and helping them reach their potential. They came to Draft looking for a website and brand identity that showcases their expertise and knowledge whilst reflecting the modern and premium services they offer to their clients.
Client
Amplified Brands
Industry
E-Commerce Consultant
Work
Branding | Website Design
Website
amplifiedbrands.co.uk
Creating Exclusivity for E-commerce Clients
Amplified Brands are selective in their approach as to who they work with, offering a premium and high quality service expertly tailored to their clients. As a result we created a website that reflects this exclusive ethos with the use of a dark colour palette, stripped back copy and subtle imagery. The purpose was to create a landing page that highlights the key offerings and USP’s of Amplified Brands that encourage users to get in touch.
Website Design
Have a scroll.
Custom interactions to improve user experience
To showcase the key statistics that build Amplified Brands we incorporated custom code that reveals these figures as your scroll through the site. Adding extra interactivity that all help build that seamless and engaging user experience.
Building an identity that challenges the norm
As an e-commerce consultant, Amplified Brands were entering a highly competitive market. They wanted to set out to be different to others in the industry, offering selective, high quality consulting services to limited clients. By having this premium selective approach we developed an identity that showcases the modern, tech-savvy and professional personality of the brand.
Using Space Grotesk as the primary typeface accompanied with Helvetica Neue this creates a cohesive blend of timelessness and simplicity whilst portraying authority and confidence. By using a limited colour palette of monochrome and a hint of yellow this highlights the strong, knowledgable approach that Amplified Brands pride themselves on.
Symbolising Growth
The use of the yellow upwards arrow is used throughout Amplified Brands’ identity acting as a primary icon that can be used as a standalone logo or as an accent to symbolise the upward trajectory clients can expect when working with the brand.
Having a bold logomark, like the arrow offers flexibility and adaptability that Amplified Brands can be used on various mediums, digital and print, and still be recognisable, along with the yellow and black contrasting palette.
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