BIOCON Group
BIOCON Group is a leading name in the Anaerobic Digestion and Renewable Energy industry, delivering technical expertise and sustainable solutions across the UK and Europe. The project involved creating a unified, comprehensive brand identity and a central online presence that reflected the group’s expertise, innovation and commitment to sustainability in Anaerobic Digestion and Biogas.
The project involved designing a cohesive brand system for the group and its three specialist sub-brands, BioConsult, BioContractors and BioConstruct New Energy. Developing a modern, user-friendly website to serve as the central hub for all services and information.
Client
BIOCON Group | BioConstruct NewEnergy | BioContractors | BioConsult
Industry
Anaerobic Digestion, Renewable Energy, Waste Management
Work
Brand Identity, Brand Guidelines, Website Design & Development, Social Media
Website
www.biocongroup.co.uk
Sub brands:
www.biocontractors.co.uk
www.bioconstructnewenergy.co.uk
www.bioconsult.ltd
Maintaining consistency across the biogas industry
BIOCON Group specialise in a variety of services and offerings within Biogas, this is dealt with each such brand. The goal was to great a distinctive brand identity that allowed each brand to stand confidently on its own whilst still maintaining consistency and clearly sitting within the BIOCON Group.
Igniting unity
At the heart of the new identity was the flame – a symbol deeply connected to anaerobic digestion and renewable energy. Each flame not only represents the functional aspect of AD plants but also embodies the specific focus of each sub-brand. Together, the flames form a complete system, just as the group’s businesses combine to deliver end-to-end expertise. This visual metaphor provided the foundation for a cohesive yet flexible identity.
We developed a complimentary colour palette, typographic system and logo suite, ensuring that while each sub-brand retained individuality, they all clearly connected back to the BIOCON Group. The result was a brand that communicates strength, sustainability and trust, while also being scalable for future growth.
Websites that work
We designed and built a modern website to act as the digital hub of the group. The structure highlights the group’s full offering while creating seamless pathways to sub-brand services. The site is aligned with the new brand guidelines and supported by clear calls-to-action, engaging drone photography and optimised navigation. We also implemented SEO best practices from the ground up, ensuring the site is discoverable and competitive in search rankings.
In addition to the group’s main site, dedicated websites for BioConsult, BioContractors, and BioConstruct New Energy we developed. Each site was designed to showcase the specialist expertise of the sub-brand, while still connecting visually and strategically back to the BIOCON identity. These websites feature service-specific content, case studies and insight articles, giving each brand its own authoritative voice online. Collectively, they build a stronger presence for the entire group.
Website Design
Have a scroll.
Ongoing support for a growing voice in the industry
To complement the new websites, we provided ongoing website and marketing support focused on building BIOCON’s visibility and authority in the renewable energy sector. This included creating and guiding a comprehensive social media strategy designed to amplify their message, engage stakeholders and share success stories.
As a result, BIOCON achieved a 104% increase in social media followers month‑on‑month, and generated over 20,000 impressions in just 30 days. This growth has significantly expanded their online reach and positioned the group as a trusted voice within the industry.
“Aidan delivered a strong, polished and functional foundation for BIOCON Group brand and websites. The identity is confidently brings our brand together. The sites are sleek and user friendly, it serves as an excellent launchpad for our group on companies to build a brand and market our services.
We continue to work with Aidan to build our market presence and work with our team to guide us into the future.”
Darren Smith
Senior Manager - Operations | BIOCON Group